Project Description
KPN, a leading Dutch telecommunications company, evolved from a government-run postal, telegraph, and telephone service and is headquartered in Rotterdam, Netherlands.
Tasked with enhancing its mobile TV and entertainment experience, KPN engaged Fjord (Accenture Interactive) to design and develop a user-friendly OTT (Over-The-Top) Player application. This application aims to bring seamless mobile TV services and engaging entertainment content directly to KPN’s users.
Roles
· Visual Designer
Outcomes
Project Overview
We designed a digital product for three platforms, starting with a strong visual concept that aligned with the client’s brand values.
Team Collaboration
The project team consisted of 2-3 UX designers, 2 UI designers, and a Design Lead. We emphasized collaboration to avoid silos, working closely together and learning from each other throughout the process.
Client Engagement
To achieve a cohesive visual proposal, we used collaborative tools that engaged the client in aligning brand values with the design. We worked hand-in-hand with the client and provided visual communication tools to support their internal presentations, ensuring they could effectively convey the project’s value within the company.
My Role
My role focused on creating the visual concepts and developing tools to facilitate client communications. The visual concept phase took seven weeks, followed by seven additional weeks for application development, culminating in a successful launch in 2015.
Post-Project Contribution
Several months after the project concluded, I worked for a week at the KPN office to design the TV guide interface. This opportunity arose due to my experience with the KPN project, allowing me to maintain the user experience effectively.
