Sep. 2013 - Nov. 2013

KPN

Product Design
Project Description
The challenge of this project was to create an application of the KPN OTT Player for the mobile TV service and entertainment.
Roles
· Visual Designer
Outcomes
We design a digital product for three platforms. To achieve that, we started from the visual concept where we brought into the client tools to align the brand values and the visual proposal.

Through this process, the client collaborated from a visual concept alignment perspective, and this helped us to create a visual proposal that represented the brand values, and the most important thing, a better understanding of our results among the client.

All of this helps us to get the client trust and also to provide them with tools to make easier internal sales. We design the visual concept in 7 weeks, and we developed the rest of the applications in another seven weeks, and it was released in 2015.
Learnings
· The participation of all the team in the initial phases is crucial to avoid gaps. A good team are those which are made up of strong professional members with a good team players skills.

· The good co-creation with the clients are necessary to align and stablish the trust with the client in a coherent way, and also to mantain the profesional respect.

· This kind of relations avoid frustrations feelings for both sides. For the designer to avoid the untrusted feeling from the client side, and for the client to avoid the feeling of desconexión with the product and with the team.