ingood

Reale wants to move a little away from the traditional concept of home, health and person insurance. As a result, we created an MVP of a 100% digital insurance service for personal belongings. A new form of insurance, very simple, with a very fast process away from all the paperwork and bureaucracy of traditional insurance companies based on customer empowerment.
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First, to create the brand identity, the strategy team made a competitors’ benchmark to create the naming according to the strategy of the product (100% digital insurance service). Base on that research, we proposed and tested the naming according to the service concept “we care about our clients' valuable belongings”. As a result, the name ingood got birth based on the idea of “your belongings are in a good hand”.

As a Brand and Product Designer, I created the concept of the logotype base on the idea of "we care and protect you". This concept was representing in two curves covering ingood's logo that represent an invisible hug, and at the same time the "insurance invisible service". Also, I designed the landing page of the service, and worked as an Art Director to keep the brand in different deliveries.