Ene 2020 - May 2020
ingood
Branding · UX/UI · Illustration · Art Direction
Project Description
Reale Insurance aims to shift away from the traditional concept of home, health, and personal insurance. To achieve this, they developed an MVP for a 100% digital insurance service for personal belongings—offering a fast, simple solution that removes the paperwork and bureaucracy typical of traditional insurers, focusing on customer empowerment.
At Chazz Design Studio, our main task was to create a brand aligned with the business strategy and design artifacts to communicate this fully digital product across different countries.
Role
· Branding
· UX / UI
· Art Direction
· Illustrator
Responsabilities
· Competitor Benchmark & Naming: Collaborated with the strategy team on research and proposed the name "ingood," reflecting the concept of protecting valuable belongings.
· Brand Identity Design: Created the logotype, featuring curves symbolizing an invisible hug and the "invisible" insurance service.
· Art Direction: Collaborated to ensure brand consistency across all deliverables.
· UI/UX Design: Designed the landing page for the digital insurance service.
Outcomes
To create the brand, we began by analyzing competitors to shape our naming strategy. We proposed and tested the name "ingood," inspired by the concept of protecting clients' valuable belongings.From this foundation, I designed a logotype featuring two protective curves, symbolizing an invisible hug that reflects the unseen protection insurance offers, only recognized when needed.
As both a graphic and UX/UI designer, I developed the website and ensured the brand extended through visuals, icons, and layouts, crafting a cohesive communication strategy across all touchpoints.
This project reignited my graphic design skills and illuminated the gap between digital and analog experiences in customer engagement. It also helped me recognize my role as a bridge creator, aligning business strategy with design.
Crucially, I reaffirm that a brand encompasses values, relationships with customers and employees, company strategy, and the communication of these elements through various channels. Maintaining coherence across all touchpoints is essential.