Project Description
BBVA is a global financial group serving over 75 million clients with 123,000 employees across more than 25 countries. As a leader in Spain, Mexico, and key regions in South America and Turkey, BBVA focuses on client-centered innovation, supporting families, entrepreneurs, and businesses through advanced technology, personalized financial insights, and a commitment to sustainability.
In 2011, BBVA collaborated with Fjord (Accenture Interactive) to design its public and private websites in a project known as BBVA 2012. To complete the project within a tight seven-month timeline, Fjord assembled a team of 5 UX designers and 10 UI designers to meet the goal successfully.
Roles
· Visual Designer
· Project Manager
· Agile Manager
Roles
· Visual Design Collaboration: Contributed as a visual designer in the initial phases of the project, ensuring alignment with project goals and user needs.
· Deliverable Management: Oversaw the management of project deliverables, facilitating a smooth workflow between the design and development teams through effective communication tools.
· Design Team Coordination: Coordinated a team of 10 designers, promoting collaboration and ensuring design consistency across all project elements.
Outcomes
Project Highlight: BBVA Design System
This project stands out in my professional career as a pivotal banking initiative focused on creating BBVA's design system and developing the website within a seven-month timeframe. Initially, I served as a Visual Designer, but due to significant changes in the project's scope, the visual team expanded from 3 to 12 designers to provide visual assets for 250 developers.
In response to this rapid growth, I took the initiative to manage the design team. I implemented a structured methodology for developing the design system, which included establishing nomenclatures, components, modules, and templates. Ultimately, we successfully achieved our objective, and the client expressed their satisfaction with the results.
To achieve this, I organized the delivery process using Agile methodologies and developed a communication tool to track visual assets, ensuring seamless interaction among the design team, the client, and the developers. Additionally, I oversaw several key areas of project management:
· Project Planning: I developed comprehensive project plans, timelines, and budgets to ensure that we stayed on track.
· Resource Management: I effectively allocated and managed resources, including people, materials, and budget, to meet project demands.
· Risk Management: I identified potential risks and formulated mitigation strategies to address them proactively.
· Stakeholder Communication: I maintained clear and consistent communication with stakeholders and team members base on agile ceremonies, fostering collaboration.
· Progress Tracking: I monitored project progress against milestones and deliverables, ensuring we met our goals.
· Quality Assurance: I implemented quality standards to ensure all project deliverables met the required criteria.
· Team Leadership: I led and motivated the project team, creating a positive environment to achieve objectives.
· Reporting: I provided regular updates and reports to stakeholders, keeping them informed of our progress.
This project was transformative for me, as it highlighted the critical importance of processes, methodologies, and effective communication within the team and its broader context.
