Project Description
Zurich wanted to move away from all the paperwork and bureaucracy of traditional insurance companies, and introduce a new approach for car insurance based on customer empowerment. As a result, we created an MVP of a 100% digital car insurance service, which empowers consumers by allowing them to decide how much of their car value is covered.
Role
· UX / UI
· Illustrator
· Art director
Outcomes
First, the business team made research to identify business opportunities. Then they discovered a blue ocean between the third-party coverage, which is too basic, vs the full risk coverage, which is too expensive. So, they started to design the product portfolio and value proposition base on the idea of “Create your own full risk”.
Meanwhile, as part of the design team, I worked in the UX/UI made research to identify the best practices (benchmark, competitors research, visual research...), and opportunities that leading us to define the UX/UI design pillars of the MVP: Mobile-firs, comprehensible language, and customer's empowerment.
Base on that pillars, I designed the UX/UI of the MVP concept, not only creating the flows, wireframes, and the visual line, also illustrating the concept of value of the car in a visual way. I was creating the visual representation of the car in which users can interact, deciding the sum the insured wants to cover according to the value of their vehicle and the risk they are willing to take.
This visual representation worked as the visual base to create the visual line of the brand, from the logo to the digital product.
